Quiznos

A tablet leaning against a wooden wall displaying a food website with images of sandwiches, sushi, and a steak.

Services
Digital

Stage
Growth

Client
Quiznos

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Quiznos is a long-standing national sandwich restaurant brand with thousands of locations across North America.

Case Study

(01) Introduction

As Quiznos sought to modernize its consumer digital presence, they partnered with Nucleus to redesign their website and online ordering experience. The goal was to create a cohesive, user-centric digital platform that reflected the brand’s heritage while supporting evolving customer expectations.

A pixelated abstract design with black and orange squares arranged in a checkered pattern.
Close-up of a smartphone displaying the Quiznos app with a promotional ad for Prime steak, showing a hand sprinkling seasoning on a steak, and a neon green 'Order Now' button.
Person holding a wrapped sandwich with visible meat, cheese, and vegetables, about to take a bite.

A REDESIGNED DIGITAL PRESENCE FOR A NATIONAL FAST-CASUAL SANDWICH BRAND

Quiznos engaged Nucleus to update the brand’s consumer digital experience with a redesigned website and improved online ordering system. Nucleus focused on clarity and usability, ensuring the digital platform met the needs of both new and returning customers.

The work included user flow optimization, refreshed information architecture, and visual refinements that aligned with Quiznos’s brand identity. These updates helped unify the digital experience across devices and provided a more intuitive path to ordering.

By grounding the redesign in customer behavior and competitive context, the new digital presence positioned Quiznos for improved engagement and relevance in the modern fast-casual landscape.

A smartphone displaying the Quiznos app menu on a wooden surface with diagonal slats.
Hand holding a smartphone displaying a food delivery app with a mission to craft inventive food, featuring a black-and-white astronaut riding a jet ski with a sandwich in the background, and a green button labeled 'Start Order'.
A black and white photo of a man in a suit holding a sandwich, with an inset image of a sandwich with turkey, lettuce, tomato, and bread, and another close-up image of a sandwich with turkey, cheese, and roast beef on a bun.
Close-up of a sandwich with grilled baguette, grilled chicken, cheese, bacon, red onion, and barbecue sauce.
Screenshot of a Quiznos menu webpage featuring classic submarine sandwiches, including Classic Italian, Italian Meatball Sub, and Turkey Bacon Guacamole, with images of each sandwich.

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