Bybe

A person holding a tablet displaying a website for a hub management platform called Byke, featuring a purple request demo button, sign in button, and statistics about active states, global supplies, and household savings.

Services
Brand, Digital

Stage
Startup

Client
Bybe

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Bybe is a retail promotions platform for the alcohol industry, empowering stores and brands with data-driven insights and personalized offers.

Case Study

(01) Introduction

As Bybe prepared to scale in a competitive market, they partnered with Nucleus to redefine their brand identity and position the company for growth. Shortly after the brand redesign, Bybe was acquired by Swiftly, a move amplified by the clarity and strength of its new positioning in the retail tech landscape.

A pixelated pattern of black and orange squares arranged in a random grid.
A collage of four images showcasing the 'bybe' logo in various backgrounds and color schemes, including a light background with the logo in purple, a dark blue background with the logo in white, a purple background with white text, and blending colors with the 'bybe' logo.
Close-up of a smartphone screen displaying the app icon 'bybe' on a purple background.

A BRAND REDESIGN AND POSITIONING UPDATE FOR A RETAIL PROMOTIONS PLATFORM

Bybe engaged Nucleus to evolve its visual identity and strategic positioning as it prepared to expand its reach in the alcohol retail space. Nucleus worked closely with the Bybe team to clarify messaging, articulate product value, and craft a visual language that communicated sophistication, trust, and innovation.

The redesigned brand system included a refreshed identity, updated visual elements, and supporting assets to unify Bybe’s presence across web and product touchpoints. This effort helped articulate a distinct position for Bybe that resonated with both retailers and brand partners.

Shortly after the redesign was completed, Bybe was acquired by Swiftly, underscoring the momentum and market confidence sparked by the updated brand and strategic positioning. The work helped pave the way for integration into Swiftly’s broader platform while honoring Bybe’s original vision and impact.

Three mobile app screens showcasing a platform called 'bybe' with features for managing digital beverage loyalty, reviews from a client, and a dashboard for offer management, set against a purple gradient background.
Close-up of a person wearing a purple sweatshirt with the word 'bybe' printed on it, and clasping their hands together.
Digital name badge hanging from a lanyard, displaying the name Drew Knight, founder and CEO from Columbus, Ohio, with the branding 'bybe' at the bottom.
A woman walking past a large colorful billboard on a city sidewalk. The billboard promotes a platform for beer, wine, and spirit promotions, with the text 'The industry leading platform for beer, wine and spirit promotions.' The background of the billboard features a gradient of blue, teal, and yellow colors, and the words 'bybe' and 'BYBE.COM' are visible on it.
Person holding a tablet displaying a webpage for offer management with text, icons, and data charts.
A digital dashboard interface displaying a quote from Mark Smitherson, CIO Target, about the effectiveness of the Bybe platform, accompanied by a photo of a smiling man with glasses. The dashboard includes a purple and white theme with graphical elements and charts, and the layout is clean and modern.

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