Owl & Key

Person holding a smartphone displaying a website about lifestyle memberships, with headlines and navigation options.

Services
Brand, Digital

Stage
Startup

Client
Owl & Key

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Owl & Key is a lifestyle design and transformation company helping individuals and organizations unlock clarity, confidence, and purpose. 

Case Study

(01) Introduction

Following the release of their first book, Strategic Planning for Life™, Owl & Key partnered with Nucleus to bring their vision for intentional growth to life in a comprehensive brand ecosystem. They needed a cohesive identity and digital presence that matched the depth of their work and the breadth of their audience, from individuals to Fortune 500 teams.

Black and orange checkerboard pattern with alternating squares.
Modern abstract art display with geometric shapes, a black board with white text, and textured surfaces, set against a dark background.
A digital interface with a photo of a woman in a yellow hoodie, her face partly covered by text and icons. The overlay shows the name Krista Franks, her role as Co-Founder of Owl & Key, and an audio playback icon. Below are buttons labeled Finding Clarity, Purpose, Change, Confidence, Intentions, and Love.

A COHESIVE BRAND ECOSYSTEM AND DIGITAL PRESENCE FOR A TRANSFORMATIONAL LIFESTYLE DESIGN PLATFORM

Owl & Key engaged Nucleus to define and express a brand system capable of supporting their mission in the health and wellness space, positioning the company as more than a resource but a movement. Together, we designed every aspect of the brand from naming and visual identity to digital product strategy, photo and video production, and online presence to ensure consistency and resonance across audiences.

The engagement extended beyond static assets to include creative support for their podcast, cover art, and social video production, amplifying Owl & Key’s voice across platforms and touchpoints. Serving CEOs, professional athletes, startups, and global teams, the brand and digital experience needed to reflect both authority and approachability.

By aligning strategy, narrative, and execution, Nucleus helped shape a comprehensive creative foundation that supports Owl & Key’s continued impact and growth, giving clarity and structure to a bold vision of intentional living and leadership.

A woman in a red dress sitting on a white sofa reading a magazine in a brightly lit room with green walls and wooden furniture, with sunlight casting shadows through leaves in the foreground.
Mobile app screen showing 89% in large white font, indicating higher levels of clarity and empowerment reported by participants, with a gradient background from green to black, and small lines at bottom.
Book cover with the quote 'The intention is the seed of your desired outcome' and a yellow highlighted note that says 'Ready to begin your intentional journey? Your adventure starts right here. Scan to begin!' with a QR code at the bottom right.
A digital gallery displaying five vertical panels with images and text, promoting podcast features, coaching, and community engagement on a website. The panels highlight topics like wisdom, individual coaching, unlocked membership, and speaking events.
A collage of multiple slides presenting a corporate overview. It includes images of smiling professionals, bold text about coaching solutions such as immersive coaching and connected group cohorts, statistics on well-being increase, and individual profiles. The slides feature a mix of black, white, and vibrant color backgrounds, with informational text about the company's mission and impact.

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Bybe

Brand, Digital

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